The People Behind the Pixels
LucyXR is a tight-knit team of directors, VFX supervisors, XR artists, and creative technologists with decades of combined experience at studios like The Mill, MPC, Artjail, and Saatchi & Saatchi. We've led campaigns for Apple, BMW, Xbox, Intel, and P&G — and we've built immersive experiences seen by billions. Based in New Orleans, we combine traditional craft with emerging tech to push virtual production forward.
Kenny Morrison
Founder & Chief Creative OfficerKenny Morrison is an international award-winning director, cinematographer and photographer specializing in visual effects.
He brings global experience working with clients like AT&T, Burger King, BMW, P&G, Kennedy Space Center and 3M — expanding our ability to work big and small.
Throughout his career, Kenny has made a conscious effort to give back to New Orleans, the city he calls home.
Ross Denner
Creative Director & Sr VFX SupervisorRoss Denner is an award-winning VFX Supervisor and Creative Director with over two decades of experience in commercials, music videos, and feature films.
He has held key roles at top studios like The Mill, MPC, and Artjail — leading high-profile campaigns for Apple, Xbox, and Intel.
Reem Chalak
XR & AI ArtistXR developer and creative technologist creating immersive augmented reality experiences.
Her work has received over 3 billion impressions across platforms and has been recognized with awards in the AR space.
Matt Wagner
Creative Director & VFX SupervisorMatt Wagner is a versatile creative professional with over a decade of experience in animation, motion graphics, VFX, and compositing.
As a Creative Lead at Saatchi & Saatchi, he has contributed to a wide range of projects — showcasing his skills in visual storytelling and design.