Imagine being transported into a digital world so immersive that you won’t be able to distinguish it from reality.
Meet Our Team

We are a New Orleans-based visual effects company that specializes in virtual production and visual effects. Our talented team uses cutting-edge technology to seamlessly merge photorealistic virtual environments with live-action footage for unforgettable experiences.

At LucyXR, we’re not just a visual effects company, but passionate storytellers who work closely with clients to bring their vision to life. Our pride in contributing to the local arts and culture scene drives us to partner with companies specializing in VFX, Web 3 optimization, volumetric capture, and a global network of independent VFX artists.

Our mission is to deliver unmatched creativity and innovation in digital content creation. So, if you’re looking for a team committed to creating visually stunning and emotionally captivating experiences, look no further than LucyXR.

Our Team

Bruno Doria

Founder | Technical Director

Bruno has roots as a Cinematographer & VFX artist, his knowledge in cinematic storytelling gives us a unique approach on how each frame of your project gets crafted to be memorable and stand out amongst the infinite content. As the TD, he helps create an efficient and smooth pipeline, always doing research to make sure we are using the best approach to assure we are creating work that is of the highest quality for each of our clients.

Kenny Morrison

Founder | Director | Exec. Producer

Kenny Morrison is an award-winning director, cinematographer and photographer specializing in visual effects. He brings additional experience to the party with clients that include AT&T, Avon, Burger King, BMW, Duracell Batteries, Kennedy Space Center, and 3M, expanding our ability to work big and small. Throughout his career Kenny has made a conscious effort to give back to New Orleans, the city he calls home.

Tracy Keller

CFO

Tracy Keller is a powerhouse in the film industry, devoted to creating unforgettable productions. Her impressive resume includes experience as a production manager, line producer, and production accountant, with a portfolio of projects ranging from Kasi Lemmon’s iconic film Eve’s Bayou, Beyonce’s groundbreaking visual album Lemonade and most recently Google Pixel’s 2023 Superbowl commercial featuring Amy Schumer. Her mastery of budget management and tax credit processes is informed by her close partnership with the Louisiana Film and Entertainment Association. With Tracy at the helm, your creative vision is in the hands of a seasoned expert who can turn your ideas into reality.

Samuel Macaluso

Director | 3D Animator

Introducing Samuel, fearless artisan in virtual production. With over two decades of film expertise and an accreditation from Unreal Engine 5’s flagship cinema program, Samuel is VFX virtuoso. He’s already wowed clients such as Disney and Toyota, and he’s ready to tackle your wildest virtual production ideas with his signature blend of technical skill and spirited flair.

Graham Holly

VFX Producer | Development Director

Meet Graham – His VFX expertise has made him a sought-after name in the world of advertising and post-production. Graham produces stunning visuals that bring campaigns to life including Pepsi, Audi and Google and even Saturday Night Live. Graham is also the founder of ARTJAIL, a post-production company and art exhibition space in the Lower East Side, where he curated shows featuring over 80 artists. Now based in New Orleans, he continues to work his magic on projects at Lucy XR.

Justin Babin

Motion Graphics | VFX | 3D Artist

Justin is a highly skilled motion graphics and VFX designer based in New Orleans. With over a decade of experience in the industry, Justin has worked on a wide range of projects, from commercials and music videos to feature films and live broadcasts. He is known for his ability to bring ideas to life through his expertise in animation, special effects, and visual storytelling. In addition to his work in motion graphics and VFX, Justin is also skilled in web development and coding, allowing him to create dynamic and engaging digital experiences for clients. With a proven track record of delivering outstanding results, Justin is an invaluable asset to any project.

Chip

Proj. Manager | 3D Artist | Writer

Chip is a two-time Emmy award-winning 3D artist and animator in the TV and film industry with over 20 years of experience. His expertise lies in creating stunning 3D animations and environments using Unreal Engine to captivate audiences and transport them to new worlds. With a keen eye for detail and a commitment to excellence, Chip has lent his artistic talents to a diverse range of projects, earning him the respect of his peers in the industry.

Will Addison

Art Director

From his work on high-end commercials to music videos and feature films, Will’s diverse background allows us to adapt to each project’s unique requirements and style. As Artistic Director, Will oversees the visual development of each project, collaborating closely with our clients and production team to bring their vision to life. From mood boards to final delivery, he ensures the project’s tone and style are unified and eye-catching.

Matt De Cotiis

Unreal 3D Developer

Meet Matt DeCotiis, digital wizard. With expertise in Unreal Engine, 3D modeling, generative design, and more, he brings built environments to life in the virtual world. As a licensed architect in New York and Louisiana, Matt has a diverse portfolio of projects from small residential to large commercial, and a passion for contemporary design with a nod to local history. As a founding partner of CICADA and an instructor at Tulane School of Architecture, Matt is dedicated to shaping the future of architecture.

David Merlin

Project Manager | 3D Artist

David Merlin, a visionary architect and project manager, brings complex design challenges to life across diverse industries through cutting-edge technology. With a Master’s in Architecture from Tulane University, he teaches design technology at Tulane School of Architecture and is inspired by the limitless potential of state-of-the-art tech in design. He leads his team to deliver tech-driven, client-focused solutions.

Services

The New Orleans-Based VFX Company Redefining What’s Possible in 3D Animation and Real-Time Rendering
Virtual Art Using Unreal Engine
  • Concept Planning & Visualization
  • Practical Lighting
  • LED Final Pixel
  • In-Camera VFX (ICVFX)
  • Technical Support
On-Set Services
  • Simulcam Shoot Services
  • ICVFX / LED Shoot Services
  • LED Stage Spec & Management
  • Motion Capture (MoCap)
  • Remote Scouting & Virtual Camera
Post VFX & Editing
  • Compositing & Finishing
  • Motion Graphics & Title Design
  • Special Effects
Book us today!